Ours is a story that started in 1988, in a small retail store in New Jersey. Since then, surely and steadily, we have grown to become one of the biggest and most trusted baby care brands across the country. To say the least, it’s been an interesting and fruitful journey, one full of learnings and insights.
There are things that have changed along the way – our portfolio, for instance. Over the years, we have believed in listening closely to what our customers need. We have strived hard to provide our families with a range of products that meet their every requirement as a new parent and pride ourselves on being a complete baby care solution. From bassinets and cradles to full size cribs and from walkers and rockers to toddler beds, we are there with you every step of the way. We are now available in the best baby boutiques, leading retail chains and online stores making our products accessible to families across the country.
But there are things that haven’t changed. Like our relentless and unwavering focus on QUALITY AND SAFETY. These two values form the bedrock of our company. The other thing that hasn’t changed is our desire to constantly innovate in order to provide families with products that make a difference to their lives at prices that are fair, honest and affordable. In fact, we are proud of the patents we hold on two of our mattresses – one of our best selling product categories. Our focus on family has and will always be an integral part of the culture of our company. We are a family-owned business run by moms and dads who bring with them the same value system but a set of unique skills in design, production, logistics and more that help us grow.
Today, we look ahead to the future with excitement, confidence and deep gratitude – excitement for the new and original products and ideas that our teams are working on, confidence that we have gained through our journey thus far and deep gratitude for the trust millions of parents have placed on us.